For Federal Gem Lab, I redesigned the brand and website to communicate the authority and trust of a professional appraisal laboratory. The website connects with a custom admin portal, rebuilt around the team’s experience and equipped with AI-assisted appraisal tools.
Visit the website
The need
Give the laboratory a more credible, professional presence and turn years of experience with the previous appraisal system into a better way to work. We gathered the team’s pain points to address everyday friction and prepare the business to offer more services.
The experience
The redesigned website puts the laboratory’s expertise and services first. Clearer internal navigation helps visitors find the right service, book an appointment, and check a report. The redesign retained the search rankings the website had built up over years of use.
Behind the website
The website integrates with a custom admin portal where AI-assisted tools help the team create appraisals. Lessons from the previous system shaped a fast, carefully designed replacement, with improvements to the appraisal workflow and room for further expansion.
The contribution & result
The new tools increased appraisal throughput several-fold, reduced human error, and supported an expansion of what the business could offer. This rebuild continues an appraisal system used by the business for more than eight years, with a happy client and a foundation for further development.
Project details
- Project focus
- Brand & website redesign · Internal navigation & search ranking preservation · Custom admin portal · AI-assisted appraisal tools · Workflow redesign & platform expansion
- Website status
- Public website available
- Appraisal system history
- 8+ years across versions
- Appraisal throughput
- Increased several-fold